Review of: Andreas Treske, The Inner Life of Video Spheres. Theory for the YouTube Generation, Amsterdam, Institute of Network Cultures, 2013.
Andreas Treske calls for a paradigmatic shift in the study of video. His concept of a video sphere addresses the almost sublime quantity and variety, the unleashed mobility and adaptability, and the ubiquitous availability of moving image content in digital computer networks. It thereby aims to catch up theoretically to an everyday media experience that by definition is also a social one. Published in the series INC Network Notebooks, designated to “ground works [sic!] for a future research project”, the short monograph provides some signposts for the gap between theoretical language and a given media practice, but postpones a more patient exploration of this space to a publication yet to come. (more…)