Sascha Simons is a research associate at Leuphana University’s Digital Cultures Research Lab (DCRL) and a member of the editorial collective of spheres. He currently writes a doctoral thesis on the aesthetics of authenticity and the social testimony of web videos. He is interested in the aesthetics, theory and history of social media and the interplay of media and social morphology. He recently published “Das Ornament der Mass Customization” in Soziale Medien – Neue Massen edited by Inge Baxmann, Timon Beyes and Claus Pias (Zürich 2014).